After 6 years, Best of the Bay is still the leading magazine being the most read by locals in the areas of Port Elizabeth, Despatch, Uitenhage, St. Francis and Jeffreys Bay, with magazines also delivered to Tsitsikamma Tourism and Knysna Tourism. The reason why Best of the Bay is so popular is that its pages are packed full of monthly social events, sport events, theatre, exhibitions and what to do in and around the city. Because of the continuity and great distribution Best of the Bay is a good selection of publication for any advertiser to use and advertise his product.